Create a fictitious brand based off of abstract experimentation; start with hands on materials and create designs, once the design is completed flesh out descriptive words related to the image and start to map out a target audience and what kind of brand would relate to this image. During the entire process the aim is to keep the experimentation open and fluid.

Yugen (幽玄) / yoo-gehn / n.

A Japanese word pertaining to an awareness of the universe that triggers emotional responses too deep and mysterious for words.
Stepping into a dimmly lit space you will find a quiet space shrouded in mystery and ostere beauty. Furnished with a wood table and simply elegant Japanese tableware, the cosy space has a sense of tranquility...
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