Yugen
Brief:
Create a fictitious brand based off of abstract experimentation; start with hands on materials and create designs, once the design is completed flesh out descriptive words related to the image and start to map out a target audience and what kind of brand would relate to this image. During the entire process the aim is to keep the experimentation open and fluid.
Create a fictitious brand based off of abstract experimentation; start with hands on materials and create designs, once the design is completed flesh out descriptive words related to the image and start to map out a target audience and what kind of brand would relate to this image. During the entire process the aim is to keep the experimentation open and fluid.
Yugen (幽玄) / yoo-gehn / n.
A Japanese word pertaining to an awareness of the universe that triggers emotional responses too deep and mysterious for words.
A Japanese word pertaining to an awareness of the universe that triggers emotional responses too deep and mysterious for words.
Stepping into a dimmly lit space you will find a quiet space shrouded in mystery and ostere beauty. Furnished with a wood table and simply elegant Japanese tableware, the cosy space has a sense of tranquility...
![](https://cdn.myportfolio.com/6f0e3596-516f-4841-94bb-2efbddb96171/e5affc67-6397-4529-a7c7-2bba7b741516_rw_1200.png?h=530bcd138f4e2d4070b9ee701462ca3d)
![](https://cdn.myportfolio.com/6f0e3596-516f-4841-94bb-2efbddb96171/574bfaea-591b-4dd3-ba5e-32e89a419a0c_rw_1920.png?h=99ab99da48f719cdfff8825bf6ffb369)
![](https://cdn.myportfolio.com/6f0e3596-516f-4841-94bb-2efbddb96171/adbe0ef8-e045-4636-b095-1d5187b5ce76_rw_1200.png?h=4477dd720a235cbf0e97d3b791e31ab0)
![](https://cdn.myportfolio.com/6f0e3596-516f-4841-94bb-2efbddb96171/1dfd4174-d702-4f8f-ab04-f92261e17c7b_rw_1200.png?h=502c96315b12254d361e2542ac09d147)
![](https://cdn.myportfolio.com/6f0e3596-516f-4841-94bb-2efbddb96171/a32f5f10-e7e7-42dd-9d8f-0f820bd25da9_rw_1200.png?h=735551118b841c808d6a64fc8c52d141)
![](https://cdn.myportfolio.com/6f0e3596-516f-4841-94bb-2efbddb96171/8cba3178-6389-4981-b206-3e06c29084bd_rw_1200.png?h=796a517fca93d0a1977af3360cc6bf2d)
![](https://cdn.myportfolio.com/6f0e3596-516f-4841-94bb-2efbddb96171/917ba003-1227-479d-8e20-31df9833b2b7_rw_1200.png?h=faf0274628cae87ecc039be3134c8cd5)